Amazon is forecast as runaway leader for holiday shopping
Marketing Land has published a new holiday shopping survey from CPC Strategy indicating that Amazon is pulling away in a league of their own with US Shoppers. The results indicate an overwhelming preference to buy from their website over the upcoming holiday period.
So much so, the forecast is they will outstrip Google by more than 3 to 1 for holiday gift shopping. Only Walmart comes remotely close to Amazon as a top-of-mind online shopping destination.
Given traditional retailers will also up their game over this period, it will be interesting to see how this plays out against actual behaviour after the period results have been analysed.
And more importantly how the results could be an indication of Amazon's rising popularity - and with it dominance - in the UK retail sector, both online and offline. Particularly with Black Friday coming up on November 23rd. So watch this space.