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    • Jul 14
    • 1 min

    Brand Purpose(less) pandemic

    110
    • Oct 31, 2019
    • 3 min

    Truth and myth: ‘advertising must realistically represent the consumer’

    810
    • Jul 1, 2019
    • 3 min

    Hear about the smart marketing objective? Salience - it’s a Whopper.

    770
    • Mar 11, 2019
    • 1 min

    The marketing is the service is the product

    280

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